August 21st, 2006 Podcast

This "Innovations with Eiler and Pasick" podcast showcases Howdy Holmes, who is the Chief Executive Officer of Chelsea Milling Company. The Chelsea Milling Company makes the well-known Jiffy mixes for home and restaraunt use. Howdy talks about how the company was started and some of the reasons for their great success in Michigan, and some of
their marketing ideas and approaches. This week's podcast is part one of a two-part series with Howdy.

Direct download of the show here.